I went for a Pakistan tour this vacation. Went to Lahore, Sialkot, Sarghoda, Faisalabad and Khanpur in Punjab. I then proceeded to the Northern Areas of Pakistan.
Pakistan is the most beautiful country I have seen yet tourism revenue is limited. The reason as I see it is:
Pakistan is not being projected properly in the international arena.
Pakistan apparently posses a threat as it is generally believed to be the Hub of terrorist activities. (Apparently the probability that you get affected by that is very little).
Pakistan does not have a proper road network to the heavens in it.
Pakistan does not implement safety measures to secure rocks from falling from mountains.
I request the Pakistan government and Mr. Musharaff to take due action in this regard.